Social media platforms are the best way to drive traffic to your new site.

So, set up a Facebook Fan Page, and get your audience to like your publication. Even add a Facebook Like Box to your website to increase your audience.  Then when you publish a story, add a link and teaser on your Facebook Fan Page.

For Twitter, set up an account for your publication, and get your audience to follow your publication. Then use your tweets to provide your audience with instant news and sports updates. You can even display your Twitter feed on your website. And when you publish a story, tweet about and link to the story from your Twitter account.

For Instagram, set up an account for your publication, get your audience to follow your publication. Use Instagram to provide visual images of news and happenings that would interest your audience.  Don’t forget to link your Instagram account to your website.

Published by Steven Listopad

Steven Listopad, Henderson State University faculty and NDSU PhD candidate, has been an assistant professor of JMC and student media director at two North Dakota universities. He’s received honors from the Hefner Foundation, AEJMC, JEA, and SCJ for his work with New Voices USA and currently coordinates the New Voices USA website and the national campaign in conjunction with SPLC. His converged student media center at UJ was a finalist in North Dakota’s annual professional entrepreneurial competition, InnovateND, and he was a Scripps Fellow for Entrepreneurial Journalism. He has taught journalism in China, France, Italy, and Norway. He is currently the ieiMedia program director for OsloRocks, a music and culture international journalism experience. Listopad has been a member of CMA since 2005 and has served on the CMA and ACP Advisory Councils. He was chair of the CMA Adviser Awards Committee from 2013 to 2015. Listopad was honored with CMA’s Distinguished Multimedia Adviser Award in 2010 and has received two CMA Presidential Citations.